If you are a resident of Texas or Nebraska, please see our state-specific notices for these locations here.
Effective Date: 12/10/2024
This Privacy Notice describes how Easy Metrics, Inc. and Tom Zosel Associates, Inc. (collectively, “Easy Metrics”) collects, uses, shares, and otherwise processes personal information. Easy Metrics provides business optimization solutions including analytics, reporting, and workforce planning, through our SaaS digital platform (“Digital Platform”). This Privacy Notice is addressed to our business customers and their representatives (“Customers”) that utilize our Digital Platform, to Customer employees, contractors, and other staff (“Employees”) whose personal information is provided to us by our Customers, and to visitors (“Visitors”) to our corporate website, https://www.easymetrics.com/ and/or https://www.tza.com (collectively, our “Website”).
For individuals who interact with us online, we collect information you choose to give us and other information that may be collected from your use of our Website and through our Digital Platform, including from your device(s). We use that information to operate our business and for purposes set forth below. Below, we also describe choices we offer with respect to your information.
This Privacy Notice does not apply to information that cannot be identified to any individual, household, or their devices, such as de-identified or anonymized information. This Privacy Notice does not apply to personal information that is not processed by Easy Metrics, including information which may be processed by our Customers. If you are an Employee and have questions about how our Customers collect and process your personal information, please contact them directly and/or see their privacy notice(s).
The sections of this Privacy Notice are hyperlinked below for your convenience:
- Information We Collect
- Automatic Information Collection, Logging, and Tracking
- Other Ways We Use Information We Collect
- How We Secure Information
- How We Share Information
- What Choices Do I Have?
- Updates to Our Privacy Notice
- Contact Information
Information We Collect
We collect personal information about individuals from a variety of sources, including:
- Directly from Customers and Visitors when provided to us, for instance when providing Employee data to the Digital Platform, signing up for or logging into an account on the Digital Platform, providing information into the Digital Platform, communicating with us through the Website, submitting or responding to our inquiries, or filling out a survey.
- Automatically as you utilize the Website or Digital Platform. We may receive information in connection with content, widgets, cookies, components, or other tools deployed on our Website and Digital Platform, including from third parties.
- From third parties. We may collect information from advertisers, marketing service providers, analytics services, affiliates, promotional partners, and application providers.
We may collect and process personal data, including collection from third parties, as detailed in the chart below:
| Category of Individual | Personal Information Collected | Key Information Uses |
|---|---|---|
| Customers | -Name -Address -Email address -Phone number -Official titles and job duties -Communications content (such as messages) sent to us as a part of the business relationship -Other data communicated to us through the Digital Platform or through submitted questions or surveys -Usage Data, as defined below. | -Provide our Digital Platform -Manage the business relationship -Facilitate, record, and store communications -For marketing and advertising such as to provide information about new or related services we may offer -To collect analytics about the use of the Digital Platform -For other general purposes noted below (e.g., to maintain records, enforce legal terms or comply with law) (see Other Ways We Use Information We Collect) |
| Customer Employees | -Name -Work Address -Phone number -Employee IDs -Official titles and job duties -Schedule data including assigned and worked shifts and hours -Salary, hourly rate, overtime, and other pay and benefits data -Data related to job performance -Trade union membership information -Attendance and absences | -Provide our Digital Platform -Produce data structuring and analytics for our Customers -Track productivity, missing time, and overtime costs -Create reports -Integrate with and transfer data to Customer technology solutions -Provide operations and workforce planning information, including relating to duties, performance, pay structure and amounts. |
| Visitors | -Data communicated to us while using the Website -Information provided in response to a form or survey –Usage Data, as defined below | -Provide Website functionality -Develop analytics to understand our Website audiences, develop business strategies and marketing plans -Provide information about new or related services we may offer -For other general purposes noted below (e.g., to maintain records, enforce legal terms or comply with law) (see Other Ways We Use Information We Collect) |
Automatic Information Collection, Logging, and Tracking
If you are a Website Visitor or Customer interacting with our Digital Platform, your browser or device may be subject to our collection of logging and other automatically collected information. This includes information collection via cookies, scripts, web beacons, and other technologies. The information we automatically collect may include your IP address, date and time you access our Website or Digital Platform and the pages and content you access during your visit, language preferences, websites that you link to or from, whether you receive or open an email or other communication from us, and the links you click on within those emails, information from your mobile device or your computer about how you interact with our Website or Digital Platform, including unique device identifier, mobile network information, the type of device used and the operating system on that device, browser type, a list of files downloaded or pages viewed, and any errors encountered (collectively, “Usage Data”).
Please note that third parties may collect personal information about your online activities over time and across third-party websites and online services. These third parties may provide us information in connection with content, widgets, components, cookies, or other tools offered on our Website or Digital Platform. They may use this information to provide you with interest-based advertising or other targeted content, and for other purposes. We may not control personal information once collected by these parties.
We do not respond to “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about an individual consumer’s online activities over time and across third-party websites or online services.
In all cases, we may collect and use other information you choose to provide or with your consent.
Other Ways We Use Information We Collect
In addition to the uses described above, we may use the information we collect in order to:
- Maintain, analyze, customize and improve your experience on our Website and Digital Platform.
- Support business development, marketing, and promotional activities.
- To respond to press inquiries.
- Communicate with Customers and Visitors about our products and services, including technical notices, security alerts, and support and administrative messages. We may also provide Digital Platform and Website support, including notices about accounts and changes to our service.
- Send promotional and marketing materials, support contests and other promotions, and notify you about incentives and rewards.
- Provide you information that you request from us or otherwise respond to your communications and questions.
- Monitor and enforce our contracts, legal terms, acceptable use or other policies or similar terms.
- Comply with law and satisfy our regulatory and compliance obligations. Additionally, we may use information we collect to support compliance efforts on behalf of others and ourselves.
- Provide a personalized experience, estimate our audience size, usage patterns, and analyze trends and administer our Website and Digital Platform.
- Help detect and prevent fraudulent use of our Website and Digital Platform and other prohibited, illicit or illegal activity.
- Monitor information security, manage and protect our technical infrastructure (servers, networks, etc.), and protect the rights and vital interests of you, others, and ourselves.
- Address existing or anticipated disputes and protect our legal interests.
- Otherwise operate our business, including support for transactions impacting our company as a whole (such as mergers, acquisitions, reorganizations, underwriting or asset purchases).
- Fulfill any other purpose for which you provide your information to us and for other purposes disclosed to you in connection with our services.
- Other purposes permitted by law or to which you consent.
We may also retain and use your information in an anonymized or de-identified format where your identity is not recognizable. Such information is not subject to the same usage restrictions as personal information. We may use deidentified information to improve our products and services, conduct research, or for our other business purposes.
As permitted by law, we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our services, content and advertising.
How We Secure Information
We are committed to maintaining measures to protect the security of your personal information maintained in our systems. However, no network or system is ever entirely secure, and we cannot guarantee the security of networks and systems that we operate or that are operated on our behalf. If we face a security breach, we may notify you via email or conspicuous posting on our Website or Digital Platform.
The safety and security of your personal information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our services, you are responsible for keeping this password confidential. You should not share your password with anyone.
How We Share Information
We may share your personal information with third parties as reasonable to operate our business (including for the purposes described above), to provide the Website and Digital Platform to you and others, as permitted or required by law, or as directed or authorized by you. For example:
Our Customers. Our Customers use our Digital Platform to gain insights into and optimize their operations and workforce. Our Customers may also choose to use our Digital Platform to support data exchanges with third party applications and systems. Information on our Digital Platform is shared to provide our services to our Customers.
Affiliated Organizations. We may share some or all of your information with our parent organizations, subsidiaries, affiliates, joint ventures, or other organizations or entities under common control with us.
Third Party Sharing. We work with third parties to help us provide our Website and Digital Platform and to support internal operations. In some cases, they may use your information subject to their own privacy policies and to comply with their own legal and regulatory obligations. We work with different types of third parties, presently including:
- Data hosting, storage and cloud service providers.
- Payment processors.
- Platform and/or application security service providers.
- Technical and customer support providers;
- Marketing and analytics providers; and
- Other third parties.
Professional Advisors, Law Enforcement and Regulators. We share information with our professional advisors who provide legal, compliance, auditing, accounting, banking, consulting, or other professional services, and with regulators, law enforcement, or government agencies, including to:
- Comply with our legal and regulatory obligations, including those compliance obligations of federal, state or local regulators;
- Protect our interests, property or legal rights, or those of our customers or third parties;
- Respond to a subpoena, court order, or similar law enforcement request, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of this Privacy Notice or other applicable terms; and
- For other legal purposes, such as to enforce our terms and conditions, or to exercise or defend legal claims.
Transaction Impacting the Organization as a Whole. In the event of a transaction or reorganization impacting us as an entity or organization, we may share your personal information. We may share your information in connection with, or during the diligence or negotiation of, any merger, sale of company stock or assets, financing, acquisition, restructuring, divestiture or dissolution of all or a portion of our business, or other similar event.
Other Disclosures. In addition to the above disclosures, we may disclose personal information in the event that we believe such disclosure is (i) necessary to provide our products and services or operate our business; (ii) in accordance with purposes we describe when you share it with us; (iii) permitted by law; or (iv) with your consent or at your direction.
We may disclose aggregated or deidentified information that does not identify any individual without restriction.
What Choices Do I Have?
Update personal information. If you are a Customer with whom we have an ongoing business relationship, you may request changes to information we maintain concerning you by emailing us at privacy@easymetrics.com. As permitted by law, we may deny a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or prevent the provision of our products or services.
Marketing communications. You may receive marketing communications from Easy Metrics, including if you sign up for marketing or other communications. You may opt out of receiving marketing emails by following the unsubscribe link in each email, or by contacting us at privacy@easymetrics.com. Please note that you may continue to receive non-marketing emails from us after you opt out. Please note that we do not control communications from others, including Customers. If you have received marketing communications from third parties, you should contact them directly to understand communication choices they may provide you.
Cookies. You have choices regarding certain cookies. Most web browsers automatically accept cookies, but you may modify your browser’s setting to notify you of cookie placement or decline cookies. If you choose to decline cookies, certain features of our Website or Digital Platform may not function properly or at all as a result.
Easy Metrics is not responsible for any practices employed by websites linked to or from our Website or Digital Platform, nor their information or content. Please remember that when you use a link to go from our Website or Digital Platform to another website, this Privacy Notice is no longer in effect.
Updates to Our Privacy Notice
We may update this Privacy Notice from time to time in order to provide clarification or notice of changes to our practices. If we make changes, we will revise the Effective Date at the top of this Privacy Notice. Changes to this Privacy Notice will be effective once they are posted unless otherwise indicated. We may choose to notify you by email to the email address in our records. We encourage you to periodically review our Privacy Notice to be sure you are familiar with the most current version.
Contact Information
If you have any questions or concerns about this Privacy Notice or the privacy practices at Easy Metrics, please contact us at privacy@easymetrics.com.
Additional Notice for Texas and Nebraska Residents
Last Updated: 12/10/2024
This Additional Notice applies to Texas and Nebraska residents whose personal information Easy Metrics, Inc. and Tom Zosel Associates, Inc. (collectively, “Easy Metrics”) processes subject to Texas or Nebraska law. Texas and Nebraska require businesses that determine the purpose and means of processing personal data to make certain disclosures and offer data rights. This Additional Notice applies to personal data processing related to visitors (“Visitors”) to our website, https://www.easymetrics.com/ and/or https://tza.com (collectively, our “Website”).
All capitalized terms not otherwise defined in this Additional Notice will have the meaning assigned to them in the Privacy Notice. These disclosures and rights may not apply where Easy Metrics is not processing your personal data or where Easy Metrics is processing your data without determining the purpose and means of such activities.
Collection and Use of Personal Information
For a description of the categories of personal data we process about Visitors and the purposes for such processing please see the Information We Collect, Automatic Information Collection, Logging, and Tracking, and Other Ways We Use Information We Collect sections of our Privacy Notice.
Sales and Sharing of Your Personal Information
The table below identifies how we may sell or share information collected about Visitors.
| Categories of Personal Information Shared or Sold | Categories of Third-Party Recipients |
|---|---|
| -Contact information -Website usage information -Data related to cookies and other automated technologies and trackers -Analytics and marketing information | -Shared or sold to marketing service providers -Shared or sold to third-party service providers -Shared with corporate subsidiaries and partners -Shared with law enforcement and government authorities -Shared with auditors, legal counsel, and compliance third parties -Shared or sold to parties associated with a sale or transfer of business assets |
A further description of parties to which we may disclose personal information and purposes of such disclosures can be found in our Privacy Notice above. We may disclose aggregated or deidentified information that does not identify any individual without restriction.
Targeted Advertising
We process data for our own targeted advertising. We use third party analytics and advertising services that operate across non-affiliated websites or applications. You can opt out of our processing for targeted advertising by contacting us via the contact information provided in the “Exercising Your Rights and Authorized Agents” section below.
Your Texas and Nebraska Privacy Rights
If you are a Texas or Nebraska resident, as required by law, Easy Metrics will respond to an authenticated request to exercise the following rights:
- Right to Know. You have the right to confirm whether we are processing your personal information and to access the personal information.
- Right to Correct. You have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purpose of the processing.
- Right to Delete. You have the right to request that we delete your personal information provided by or obtained about you.
- Right to Obtain a Copy of Data. If the data is available in a digital format, you have a right to obtain a copy of the personal information that you previously provided in a portable and, if technically feasible, readily usable format to enable portability to another business without hindrance.
- Right to Opt-Out of Targeted Advertising. You (or your authorized agent) have the right to opt out of the processing of your personal data for the purposes of targeted advertising. “Targeted advertising” means displaying to you an advertisement that is selected based on personal data obtained from your activities over time and across nonaffiliated websites or online applications to predict your preferences or interests.
- Right to Opt Out of Data Sales. You (or your authorized agent) have the right to opt out of the processing of your personal data for the purposes of data sales.
- Right to Opt Out of Profiling. You have the right to opt out of processing of your personal data for the purposes of profiling in furtherance of a decision that produces a legal or similarly significant effect concerning you.
- “Profiling” means any form of solely automated processing performed on personal data to evaluate, analyze, or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
- “Decision that produces a legal or similarly significant effect” means a decision that results in the provision or denial of: (A) financial and lending services; (B) housing, insurance, or health care services; (C) education enrollment; (D) employment opportunities; (E) criminal justice; or (F) access to basic necessities, such as food and water.
Exercising Your Rights and Authorized Agents
To exercise your consumer rights, please submit a request by either:
- Emailing us at privacy@easymetrics.com
- By completing our individual rights request form at https://easymetrics.com/exercising-your-texas-and-nebraska-privacy-rights/
- By telephone at +1 (425) 200-0686
With respect to the opt-out rights indicated above, you may designate another person to serve as your authorized agent and act on your behalf to opt out of the processing of your personal data for the purposes of targeted advertising or the sale of your personal data. As permitted by law, we may reasonably seek to verify your identity or to confirm your agent’s authorization. We may, as permitted by law, deny your request if we cannot, through reasonable effort, verify your identity or your agent’s authority.
Appeal Process
Texas and Nebraska law affords you the right to appeal our decision or refusal to take action in response to your exercise of rights. You may initiate an appeal by emailing us at privacy@easymetrics.com or by completing our individual rights appeal form available online here: https://easymetrics.com/appealing-our-decision-or-refusal-to-take-action-in-response-to-your-exercise-of-rights/.
If you appeal our decision or refusal to take action and your appeal is denied, you may then contact the Attorneys General of Texas or Nebraska to file a complaint.
You may contact the Texas Attorney General at (800) 621-0508 or by visiting https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint/consumer-privacy-rights.
You may contact the Nebraska Attorney General at (402) 471-2683 or by email at ago.info.help@nebraska.gov.
Contact Information
If you have any questions or comments about this notice, the ways in which Easy Metrics collects and uses your information described here and in the Privacy Notice, your choices and rights regarding such use, or wish to exercise your rights under Texas or Nebraska law, please do not hesitate to contact us at:
- Email: privacy@easymetrics.com
- Telephone: +1 (425) 200-0686
